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What Sets You Apart From Your Competition? – Alicia Olsen

Posted in: Lunch and Learn
Posted on: April 9, 2015

By Keith Klein

Come join us for networking, lunch, learning, and door prizes!
Wisconsin Business Owners Lunch & Learn- April 24, 2015:

What Sets You Apart From Your Competition?
By Alicia Olsen

Do you have a clear focus/understanding of what your competitive advantage is? (i.e., what makes your product/service superior to competitors?)

If you do have a defined competitive advantage, is it distinct enough to convince customers to choose you over a competitor?

If you do have a defined, distinct competitive advantage, are you clearly articulating it/selling your advantages in your marketing (website, flyers, advertising, emails, etc.)?

In today’s media-heavy world, consumers are overwhelmed with options. The most successful businesses are effective at telling customers why their product or service is better than alternatives out there. However, many small businesses I’ve worked with struggle to do this effectively. They may not understand their competitive advantage, or just may not know how to “sell” it persuasively to customers. Learning this skill can gain you more customers, more referrals and more repeat business.

This presentation will reveal:
a. What a competitive advantage is, and why it’s important
b. The two categories most small businesses tend to fall into, even though many don’t realize it (these are mistakes that can be easily fixed to greatly increase customer acquisition success)
c. How to find your competitive advantage – the basics and some examples
d. How to market your competitive advantage – the basics and some examples

If you’re not sure what your competitive advantage is, how to determine it, or how to market it effectively to gain more business, join us to learn about this essential factor for any small business.

event 435264147

Meet Our Expert:

Alicia Olsen is a marketing consultant and owner of Olsen Marketing Solutions. Prior to owning her business, she spent several years in the corporate world, including leading all marketing and advertising initiatives for a local software company of 250+ employees. However, as an entrepreneur at heart, Alicia chose to leave Corporate America and her prestigious position to open her own consulting firm.

Alicia excels at helping companies tell their stories, and has a passion for business strategy and all things marketing. To help build her business Alicia went back to school in 2013 and will soon be finishing her MBA. In her free time, Alicia enjoys exploring other cities and cultures around her, as well as spending time with family and friends.

Alicia’s Contact Information:
Olsen Marketing Solutions
Wauwatosa, WI, USA
Direct Dial: 262-391-4767
Website: www.aliciaolsen.com

*** Come Join Us! Click on “I’m going box” to start your registration now. You will be able to reserve your seat and won’t be charged until the day of the event. ALSO, if you plan to attend the April 24th Special Morning Workshop by Kinza Christenson “Hurray – It’s Monday” Workshop, you will need register for that workshop separately.

***ITINERARY Friday, April 24, 2015***

Remember, Wisconsin Business Owners enjoy HUGE discounts
on video before the Lunch & Learn!
See www.DavidKocol.com

This is the start of the Lunch & Learn…
early arrival allows more networking time.

12:00 (Noon) – All-You-Can-Eat Buffet, including Salad Bar!
12:12 – Deliver your 30-second commercial during lunch
12:37 – Prize Drawings & Speaker Introduction
12:42 – Speaker Presentation
1:15 – End… or stick around to build relationships!

***SPEECHES MAY BE VIDEOTAPED – Your attendance at
Wisconsin Business Owners means you may be shown on
tape…and you’re okay with that!
Thanks to David Kocol of http://www.DavidKocol.com

Please contact Keith with suggestions or questions.
Join us – RSVP now!


Mark Mullarky of Mullarky Business Systems! From one to fifty PCs, Mark is your man for Computers and Computer Networks.
Learn more at http://www.MBSWI.com and check out a great
blog at http://www.mbswi.com/blog/

Maggie Mongan of Brilliant Breakthroughs, Inc. Rocks!
Check out over 500 blog posts to make your business
brilliant at http://www.BrilliantBreakthroughs.com

Atty. Melissa Mortensen of Mortensen Law Firm, LLC
Hire the legal know-how and trusted business partner.

Greg Adlington of Next Gen Commercial Capital, LLC

Ron Chandler of Summit Investment Management, Ltd.

Lucas J. Robak of Skillset Life Coaching, LLC

Jody Pogorzelski of Finding You

About Jody

Videographer David Kocol of David Kocol, LLC

George Schroeder, 3rd Generation Custom Home Builder

Karin Conway of KMC Marketing, LLC

—-Thank you to our sponsors!—-

********* You can always get in touch with Keith through the
“Contact Organizer” link on Meetup:
http://www.meetup.com/wisconsin-business-owners/suggestion/ ;

Regards, Keith Klein
Organizer, Wisconsin Business Owners
Owner, OnYourMark, LLC  http://www.OnYourMark.com
Google Phone: 262-820-8201

Author of WebForging, A Practical Guide to the Art of Forging Your Web Presence http://WebForging.com This 242 page guide is written in non-geek speak especially for small business owners in Manufacturing, Real Estate and Construction, Professional Services and Specialty Retail. Copies are available for $39.95. Only $20 if Keith signs yours at the event!

Producer of Videocracy, the video, photo and audio arm of OnYourMark, LLC.http://Videocracy.com

p.s.: Bring handouts that we’ll make available to everyone!
p.p.s.: Link up with us on LinkedIn ~
Our focus moving forward is to extend the value of the enhanced relationships engendered in our Wisconsin Business Owners Group, in person and online. Extend the value of your deepening relationships at our LinkedIn Wisconsin Business Owners Group.Details to be announced.

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About the author 

Keith Klein

  • Alicia amazes me with her pointed questions. She knows how to quickly help you get to the heart of your marketing gaps. I’m looking forward to her presentation and gaining a few new golden nuggets to take back to the office and apply immediately!

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