Are you being paid what you’re worth? “The entrepreneurial dilemma … what’s my worth?”

Are you being paid your worth?
“The entrepreneurial dilemma … what’s my worth?”

Your worth all begins with you … the value you provide to achieve the results someone is looking for and needing.

 “Price is what you pay. Value is what you get.” – Warren Buffett

If you don’t know your value, how do you know what price should be applied to your services
or products?

How many times do you find yourself quoting a price to a potential client, hearing crickets, then
suddenly begin the discounting dance just to win the new client? I’ve seen this pattern way too
often … in the corporate and in the entrepreneurial world. What it all boils down to is this one
question …

What is your value?

Your value is determined by you and for you. You value is one part of any pricing equation
when it comes to your services or products. As you understand and acknowledge your value in
the pricing equation, the practice of discounting will diminish or be accomplished in the correct
way. (Yes, there is a way to discount without giving it all away or seeming cheap.)
Let’s start here with your value or another word we’ll use for this is worth. Here are three areas
to consider as you approach determination of your worth.

The Process of Determining Your Worth

Decide what your work is worth to you
If you were your own client needing exactly what you offer, how much would you be
willing to pay? What would you receive from this investment? When you are looking at
your worth, this is the place to begin. As you answer these questions, you gain clarity on
the value of your offer whether that offer is a service or a product. Write down that
price point.

Do the research
Google others in your industry with similar products or services. What are they
charging? How do their packages or products/services compare to yours? Doing this
comparison and research is not to say ‘set your prices similar to others in your market’.
It’s a leveling point for setting your price. The biggest key is to determine your
uniqueness … that one thing that sets you apart from the competition. Write down your

Consider your investment
What is the time, energy, work that you put into your offering? Capture all the hours
you have put into providing what you provide in your offering. Capture everything. Be
sure to include marketing, training, contracted work, administrative work. Write down
those hours.

Doing this deep dive creates an awareness of who you are, what you offer, and how much value
you bring. This is a beginning point to owning your worth and pricing to reflect your value.

Yet, you may hear yourself saying …

“I feel guilty about what I charge people.”

You are not alone. Tons of people — including successful entrepreneurs & small business
owners — have an emotional reaction in charging for their services and most especially in
setting price points that truly reflect their value.

Why do we feel guilty?

In my experience, there are 3 main reasons people feel guilty about what they charging:

1.  You don’t feel worthy or realize the value of your skills to others. In other words, you
don’t’ acknowledge your awesome talent saying “it’s nothing special.” But others see it
as very unique and valuable, and they’ll pay to learn from you or get your help or buy
what you have to offer.

2.  You don’t feel qualified as an expert. You always feel as if you need more experience,
accolades, or certifications. You are always feeling as if you are not enough for anyone
to want to purchase what you have to offer.

3.  You’re afraid of charging friends (or friends-of-friends) as this will damage
the relationship. People will not like you let alone trust you enough to buy from you.

How can you get away from this type of negative thinking? How can you charge
even more money, knowing you fully deserve it?

Begin with you … as it is always about you.

The bottom line:
      “If you don’t know your value, somebody will tell you your value. And it’ll be less than you’re
worth.” –Bernard Hopkins

If you don’t know your value and own your worth, how will anyone else know it? It call comes
from within you. When you can own your value, having those pricing conversations will
become easier and more natural. When you own your value, you begin to attract the type of
clients/customers that you want to have and not the ones you need to convince to work with

About the Author, Denise Hansard:

“Denise is like a drink of water for the soul … “

If you’re looking for someone to deliver motivation and inspiration while still having fun, you just found her.

Through her Southern style of storytelling, Denise shares how your past story doesn’t define your future, how to own your value in all that you do, break down the barriers of fear and being stuck, plus so much more.

Denise shares her message to audiences from all walks of the life. Her talks have been experienced by hundreds. Her messages are delivered via live talks, keynotes, retreats & workshops to organizations & people willing to stop playing small in life.

Denise truly is one of a kind!

To get the full skinny, join Denise Hansard at the    Photo of Denise Hansard for "Your Worth" Post
Wisconsin Business Owners morning workshop on Friday, September 27th.

In The Art & Science of Pricing program, Denise will help you to take deeper dives into how to determine your worth with her 3 E’s, the 5 P’s of pricing, what your Sweet Spot is and so much more. This program will be interactive along with having exercises for you to take the next step in your pricing worth.

RSVP at  Please register before 5pm, Tuesday, September 24th.

***ITINERARY Friday, Sept 27, 2019***

9:30 Registration & Open Networking
Ful Coffee Bar, including juice, water and bakery included
10:00 Presentation by Denise Hansard
11:00 Open Networking, coffee bar…followed by our Lunch & Learn at Noon

Noon:  Wisconsin Business Owners Lunch & Learn.  Register separately for the Lunch & Learn at

The Power of Public Speaking for Entrepreneurs

The Power of Public Speaking for Entrepreneurs

  • Friday, July 28, 2017

    Midway Hotel & Suites
    1025 S Moorland Road, Brookfield, WI

  • Enter 1025 (Office Tower). Come in, turn left ….People to Greet You!

    Join us!  RSVP at
    Wis Business Owners Lunch & Learn –
    Power of Public Speaking for Entrepreneurs: 5 Tips for a Clear, Powerful Presentation

    By Rhonda Noordyk

    1025 South Moorland, 1st Floor (Enter, turn left, people to greet you!)

    The Power of Public Speaking for Entrepreneurs: 5 Tips for a Clear, Powerful Presentation
    By Rhonda Noordyk

    How is your current presentation impacting your brand?

    What is the impact of a powerful presentation on your overall marketing strategy?

    Who needs to hear your message?

    Public Speaking is Beneficial for Entrepreneurs. Every Entrepreneur should leverage this opportunity to grow your business.

    Speaking is: 
    – an opportunity to position yourself as the expert.
    – a way to reach larger groups of people at once – leveraging your time and energy.
    – a great way to help those who need you most.

    What will you learn during our time together?
    1-Addressing your presentation fear(s)
    2-Structuring your presentation in a powerful way (includes the formula)
    3-Transitioning smoothly
    4-Providing a clear call-to-action

    Meet Our Expert: Rhonda Noordyk

    Founder and CEO, Rhonda Noordyk, built a career from her passion and mission of helping women—especially those in a vulnerable position—find their paths, find their voices, and find the confidence they need to lift themselves out of seemingly hopeless financial situations. Since starting the Women’s Financial Wellness Center in 2014 after a 10+ year career in the financial industry, she has helped alleviate financial vulnerability throughout the state of Wisconsin, revolutionized the financial experience for women, and provided women with the tools they need to improve long-term financial behaviors.

    A highly-sought speaker and certified Women’s Leadership Coach, Rhonda has provided financial and money wellness keynotes and training sessions at: GE Healthcare, Brady Corporation, Northwestern Mutual, Waukesha County Technical College, the association of Wisconsin Certified Public Accountants, Marquette Law School, UW-Milwaukee, Ixonia Bank, and the Polka Dot Powerhouse. Additionally, she is the author of the Power of God daily devotional and the Women and Divorce whitepaper, and is an adjunct faculty member at Waukesha County Technical College.

    Contact Information of Rhonda Noordyk:

    Rhonda Noordyk, Executive Director
    The Women’s Financial Wellness Financial Center, LTD
    Telephone: 262-522-1502

    ***Come Join Us!***

    RSVP at

    ***ITINERARY Friday, July 28, 2017*** 

    11:00 – MEET AND GREET

    This is the start of the Lunch & Learn…
    early arrival allows more open-networking time.
    We encourage you to meet many during this time.

    12:00 (Noon) – All-You-Can-Eat Buffet & Salad Bar! 
    Network with great Business Owners and build strong
    relationship at your table while Lunching.

    12:30 to 12:37 Break for seconds, then settle in…
    12:37 Keith’s Minute
    12:40 – Speaker Introduction
    12:45 – Speaker Presentation: Rhonda Noordyk
    1:15  Prize Drawings
    1:25 – End… or stick around to build relationships!


    Your attendance at Wisconsin Business Owners means you may be shown on tape…and you’re okay with that!

    Please contact Keith or Maggie with suggestions or questions.
    Join us – RSVP for this Lunch & Learn now!


    Earl Smith, Consultant / Legal Shield

    Stacy Kaat of Stacy Kaat Photography
    She makes YOU look like a million!

    Mark Mullarky of Mullarky Business Systems! From 1-50 PCs,  Mark is your man for Computers and Computer Networks.  Learn more at

    Maggie Mongan of Brilliant Breakthroughs, Inc. Rocks!
    Check out over 800 blog posts to simplify your business’s
    profitability at

    Ron Chandler of Summit Investment Management, Ltd.

    Lucas J. Robak of Skillset Life Coaching, LLC

    and our newest Organizer, Tamara Burkett
    and enjoy travel insights and savings!

    — Thank you to our Organizers! —

    Our newest Sponsor, a WisOwners regular, is Jamie at ~ offering busy professionals a convenient greeting card service to make sure they are prepared for every special occasion.  Tell us what you need and we curate beautiful handmade cards to match.

    Jennifer at in Lannon – Frame Your Awesomeness!

    Gail Yaeger, Chief Flight Attendant at 

    Gerard I. “Jerry” SchritzPhone and Public Address Design, Sales, Installation & Repair at

    Nathan Klein is a great source for Lawn Care & Landscaping services.
    Find him at

    And get your barbeque on with Ben Houle of!

    —-Thank you to our sponsors!—-

    You can always get in touch with Maggie & me through the
    “Contact Organizer” link on Meetup:

  • Join us!  Please RSVP at MAIN SITE, BESIDES MEETUP, IS AT !Regards,
    Keith Klein
    Organizer, Wisconsin Business Owners
    Owner, OnYourMark, LLC
    Google Phone: 262-820-8201

    Author of WebForging, A Practical Guide to the Art of Forging Your Web Presence  This 242 page guide is written in non-geek speak especially for small business owners. Copies are available for $20 if Keith signs yours at the event!

    p.s.: Link up with us on LinkedIn ~
    Our focus moving forward is to extend the value of the enhanced relationships engendered in our Wisconsin Business Owners Group, in person and online. Extend the value of your deepening relationships at our LinkedIn Wisconsin Business Owners Group.

    Find and follow (and re-tweet) us @WisOwners at Twitter!

    Like us on Facebook at

    Add us to your Circles at Google Plus:

    Join us!  Please RSVP NOW at


Wellness Speakers Jam! March 16, 2017

Picture of Wellness Speakers before a Wellness Fair Audience

Enjoy the energy and education of the Wellness Speakers at the Wellness Speakers Jam!  Pay as you wish – from free to prime reserved seats!


Why a Wellness Speakers Jam?

• Wellness Speakers educate you even more as an adjunct to our two Wellness Fairs each year
• Great opportunity for speakers to be in a room full of people eager to learn
• Will decide who the five speakers will be at the next Wellness Fair
• Form new relationships with local wellness enthusiasts
• Sharpen your knowledge on various wellness practices
• Meet experts and industry influencers face-to-face
• Learn new tips and tactics to improve wellness
• Pick up the energy of like minded individuals
• Learning in a new environment
• Networking opportunities

What to Expect!                

Wellness Speakers location picture

Wellness Speakers present at a great facility on Moreland Road South of I-94 (across the freeway from Brookfield Square)

• Twenty speakers will have 3 minutes each to “wow” the audience.
• Chosen by a Panel of Super Fans, the five elected speakers will present at The Wellness Fair.
• Food will not be provided and the venue does not allow carry-ins. Water will be provided.  
• It will be streamed live in our Facebook Group for those who can’t attend.
• The hotel lobby has wi-fi for those who show up after we meet capacity.

Who is Speaking?

• The twenty speakers are all accepted vendors at our next Wellness Fair.

Wellness Speakers Pricing from Free to VIP!

VIP – $50
• Check in before 6:45 PM to guarantee seat
• Reserved seating in front
• Sit directly behind speakers
• Check-In early to secure entry on the day of the conference

Guaranteed Seat – $25
• Check in before 6:45 PM to guarantee seat
• Guaranteed a chair to sit in
• Stress free to attend knowing you’ll get in
• Affordable

General Admission (Pay As You Wish)               
• Check in after 6:45 PM
• Sit in the seats which aren’t taken
• Standing room until room capacity is met
• Not guaranteed entry – once room is at capacity, doors close.

Please RSVP on The Wellness Fair’s website today!

WISCONSIN BUSINESS OWNERS is pleased to promote The Wellness Fair – headed by Lucas Robak, one of our own!

MEET our Wisconsin Business Owners

Lucas J. Robak of Skillset Life Coaching, LLC

Earl Smith, Consultant / Legal Shield

Stacy Kaat of Stacy Kaat Photography
She makes YOU look like a million!

Mark Mullarky of Mullarky Business Systems! From 1-50 PCs, Mark is your man for Computers and Computer Networks. Learn more at

Maggie Mongan of Brilliant Breakthroughs, Inc. Rocks!
Check out over 800 blog posts to simplify your business’s
profitability at

Ron Chandler of Summit Investment Management, Ltd.

Jennifer at in Lannon – Frame Your Awesomeness!

—-Thank you to our sponsors and organizers!—-

Keith Klein
Organizer, Wisconsin Business Owners
Owner, OnYourMark, LLC
Author, WebForging, A Practical Guide to the Art of Forging Your Web Presence


Please RSVP on The Wellness Fair’s website today!

Richard Thieme of ThiemeWorks, Wisconsin Author & Speaker

Yours truly had a great conversation with Richard Thieme yesterday.

picture of Richard Thieme

Richard Thieme

Richard is coming back to address Wisconsin Business Owners!  Tentatively scheduled for Friday, October 28, 2016.

I’m posting this now simply because every reading and thinking person in Wisconsin should consider not only seeing Thieme at our Wisconsin Business Owners Lunch & Learn… I strongly recommend checking out some of his work!

Don’t forgive me if I sound like a Fanboy, because I am.  We have a gifted writer, speaker and thinker in our midst.

In preparation for talking with Thieme, I looked at a few of his books at Amazon.  Mind Games blew me away!  Thieme enjoys six reviews there – each of them at 5 of 5 stars.  The reviews alone are worth reading!  I’ve got the book and will have it signed at Wisconsin Business Owners!  Here’s a bit of what you’ll find:

Richard Thieme From Amazon’s  “About the Author”

Richard Thieme has used his skills as a writer and speaker for many years. Born in Chicago, Illinois, Richard taught literature and writing at the University of Illinois, was an Episcopal priest for sixteen years, and has since 1993 traveled the world as a professional speaker, enlightening audiences from Berlin to Brisbane, Amsterdam to Auckland, on the impacts of various technologies on human identity, spirituality/religion, and security and intelligence.

He also speaks about creativity, reinventing ourselves, and biohacking, the porting of hacking skills to biotechnology. His landmark talk, “UFOlogy 101,” illuminates a much-maligned domain. His pre-blog column, “Islands in the Clickstream,” was distributed to thousands of subscribers in sixty countries before collection as a book by Syngress, a division of Elsevier. His work has been taught at universities in Europe, Australia, Canada, and the United States. He lives with his wife, Shirley, in Fox Point, Wisconsin and can be reached at

A search for Richard Thieme brought many interesting items, including:

How U.S. government spun the UFO tale
Fox Point writer contributes to book that lays out official obfuscation
By Jackie Loohauis-Bennett of the Journal Sentinel  Nov. 28, 2012

After finding his Op/Ed on the book, UFOs and Government, I found more.  Check out Thieme’s site at for a TON of insights, including all of these Op/Ed pieces published in the Milwaukee Journal Sentinel:

 One of our next Posts will give you more info about Richard Thieme’s next appearance at Wisconsin Business Owners.