AI & Voice Assistants: The Future of Marketing
By Nick Myers
-What exactly is AI and how does it work?
-How is voice technology reshaping how brands engage with customers?
-How will voice assistants change the way we search for information and review content?
It is almost impossible to not have heard about how AI and voice assistant tech is/will be changing everything. The way that organizations and businesses communicate and interact with their customers is entering a new paradigm shift. Organizations must be aware and learn how to adapt to these rapid advances in technology to go where their customers will ultimately be going; voice and the internet.
During our time together, I’ll share a variety of things. First, I will cover a high-level overview of what makes AI tick, and how it ultimately is responsible for voice assistant tech. I will also go over some case studies of different organizations that have used voice technology to connect with their customers, and how organizations can expect the way that they interact with their audiences to substantially change.
If you are interested in the future of one-to-one customer engagement, then join us and learn what AI and voice assistant tech will mean for your business.
MEET OUR EXPERT – Nick Myers
Nick Myers presents: AI & Voice Assistants: The Future of Marketing
Nick Myers is the owner, founder, and Creative Director of RedFox Creative in Madison, Wisconsin. RedFox Creative is an innovative digital and experiential marketing consulting agency that focuses on integrating new technology with digital marketing tactics to help brands engage with their audiences in unforgettable ways.
Nick has embraced his status as a “Millennial Marketer,” and at the age of 23, has become an expert in digital marketing strategy, social media, and leveraging technologies like 360° Video and Voice Assistants to tell stories and create new experiences for people. Nick has also recently begun producing content and videos for LinkedIn to share his knowledge and experiences, and to help others in identifying their passion.
In his free time, you won’t find Nick drinking wine and eating avocado toast. Instead, Nick is constantly on the go and enjoys meeting new people, speaking, and learning from other industry professionals. Nick also enjoys spending time with his family and close friends, reading, playing the occasional PlayStation 4 game, checking out new local restaurants, and traveling as much as he can.
Nick Myer’s Contact Information:
Site: Red Fox Creative https://redfoxcreate.com/
Email: nickm (at) redfoxcreate (dot) com
Join Tamara Burkett and learn how to identify the hidden opportunities in your client list.
We all know existing customers are more likely to buy from us again, yet most business owners don’t know how to how to create a structure to leverage their client list.
In this workshop, you’ll discover concepts and strategies that will keep your customers engaged in an authentic and innovative way. Learn how to tap into your customers’ natural desire to be loyal and a simple system to grow your loyal customers. Get massive results using resources you already have and maximize your profit with no marketing budget!
In this information-packed presentation on how to create cash flow, you’ll learn:
– The pillars of client retention
– How to get started creating your system
– How to define success
It’s a disservice to let clients disappear without a trace after serving them. They are looking for businesses they can be loyal to and refer to others. Give them what they need to stay with you for their lifetime.
Tamara has a master’s degree in Organizational Management and over 14 years of experience developing strategic relationships for national nonprofit organizations. She guides her clients through a transformative process to improve their customer relations and build sustainable profits.
Tamara’s mission is to help entrepreneurs build a system that’s aligned with who they are and how they work. As a result, her methods grow loyal customers in a fresh and common – sense way.
TAMARA BURKETT’S CONTACT INFORMATION:
Email: tamara (at) tamarburkett (dot) com
Direct Dial: 414-803-9689
App-Solutely Keep Your Customers Coming Back!
By Nancy Lucchesi
How are you informing your clients of what’s happening in your business?
Are you keeping your clients engaged?
With all the competition, how to do you stand out and keep your clients coming back?
There is so much competition today and retention of clients is a growing problem. You need to be different, give your clients a great experience, and stay on top of their minds. What if you could grow your business through your current client base and get more referrals?
During our time together, you’ll learn how to easily keep your clients informed & engaged. Additionally, how to increase your retention and standout – all by leveraging technology.
If you’re interested in learning more about how to keep your customers coming back for more, register now!
MEET OUR EXPERT – App-Solutely – NANCY LUCCHESI:
App-Solutely Keep Your Customers Coming Back! By Nancy Lucchesi Apps Marketing
Her client’s call her “The App Mama”. Founder of Unleashed Mobile Apps and #1 Bestselling Author, Nancy Lucchesi’s work centers around helping other entrepreneurs bring their visions to life. After several decades of business experience, primarily in sales, Nancy finds joy and satisfaction in helping other business owners succeed. She considers small businesses the heart and soul of this country and believes they play a key role in strengthening local communities. Nancy’s favorite part of her work comes when her clients succeed in growing their businesses through mobile technology. Nancy is an avid Packers fan and loves to travel, especially when it leads her to a beach.
11:00 AM – MEET & GREET
ENJOY A FULL HOUR OF OPEN NETWORKING BEFORE LUNCH
This is the start of the Lunch & Learn…
early arrival allows more open-networking time.
12:00 (Noon) – All-You-Can-Eat Buffet & Salad Bar!
Network with great Business Owners and build strong
relationships at your table while Lunching
12:30 to 12:37 – Break
12:37 – Keith’s Minute
12:40 – Speaker Introduction
12:45 – Speaker Presentation: Nancy Lucchesi
1:15 – Prize Drawings
1:25 – End… or stick around to build relationships! Easy over soft drinks or adult beverages at the Ground Round, including 22-ounce, $3.95 Old Fashioneds
***SPEECHES MAY BE VIDEOTAPED or PHOTOGRAPHED***
Your attendance means you accept being shown on tape.
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7 New Strategies for Relationship Building in the Attention Age
By Jamie Shibley
– Relationship building is important! Did you know, the average business loses around 20 percent of its customers annually simply by failing to attend to customer relationships?
– Is your relationship building strategy earning the attention of your customers?
– Are you effectively re-engaging your existing customer base?
Technology has certainly changed the way we do business, but the way we build relationships needs to adjust as well. Our customers have had enough of being just another number in our call log and are now expecting more in exchange for loyalty.
In this presentation we’ll discuss The Attention Age and why it’s having an impact on your relationship building efforts. We’ll also review steps you can take now to adjust your customer experience so that your brand is creating the personalization that customers are craving.
If you aren’t receiving your fair share of repeats and referrals, you’ll want to join us to learn how you can improve the relationships you have with your clients.
MEET OUR EXPERT: JAMIE SHIBLEY
Jamie Shibley, Presenting 7 New Strategies for Relationship Building in the Attention Age
Jamie Shibley is the CEO & Co-founder of The Expressory, a relationship marketing service that helps business owners maintain a personal touch in their relationship building efforts.
Jamie understands that in today’s high-tech world consumers and businesses alike are forced to ration what gets their attention. As such, we are experiencing an age where we spend less of our time creating quality relationships and more time being proud of the on the quantity. In business, our customers are now demanding more. Jamie wants to help business owners navigate this shift in customer expectations for a more personal relationship with the companies they do business with.
Jamie spent the last 7 years managing eCommerce websites for major consumer packaged goods brands, where she witnessed firsthand the negative impact of impersonal customer service on well-known brands. Prior to that, she spent 13 years in various IT-related roles. Jamie holds a degree in Management Information Systems and a Masters in Project Management. And, of course, in her free time, she enjoys crafting and creating handmade gifts.
Learn the Answer to the Million Dollar Customer Question
By Dave Wallace
Learn the Answer to the Million Dollar Customer Question
“Why do we do business together?”
“What is the profile of your ideal customer?”
“What value do your customers get from your product, solution, or service?”
Doing business in 2018 is more complex than ever. Small businesses that understand who their ideal customer is and focus their energy on only those customers increase their average sale size, decrease the length of their sales cycle, and close more of their opportunities. In other words, they increase revenue.
In our session, we’ll explore what it means to define your ideal customer and how to understand why your customers are your customers. Participants will leave the session with tangible, immediately actionable, ideas about how to capture this information. They will also learn that the time to take action is now – as Marshall Goldsmith said: “What got you here won’t get you there.”
If you are interested in finding, closing, serving, retaining, and expanding your ideal customer so you can improve your revenue, streamline your sales process, and amplify your top line, join us.
Dave Wallace helps you answer the Million Dollar Customer Question
Dave Wallace has over 40 – yep 40 – years’ experience in all aspects of business development, from being an individual contributor to leading a team. He’s also a student of sales. He’s achieved certifications in: Strategic Selling, Covey Selling, Solution Selling, Challenger Sales, Sales Baseline, and Selling to Zebras. He has taken the best of all of these methods and melted them into a simple, yet effective approach to sales.
He has sold to Johnson & Johnson, American Express, Corning, Safeway Foods, Northwestern Mutual, American Family Insurance, CUNA Mutual, Rockwell, Johnson Controls and Kohl’s, to name just a few.
He founded Bay Ridge Consulting Group in 2016 and works with a variety of clients around the country helping them get the most out of their sales efforts.
When “off the clock”, Dave is an avid bike rider. He manages the cycling group of over 300 members; Ride MKE. He rides about 8,000 miles per year and has completed many 100 and 200 mile (in a day or two) rides.
Dave is a husband, father, grandfather, a very proud graduate of the University of Notre Dame, and an Amazon #1 bestselling author.
Bay Ridge Consulting Group, LLC
Whitefish Bay, WI 53217 (414) 375-0253
davewallace (at) bayridgeconsultinggroup (dot) com
*Come Join Us! Click on the “I’m going” button to start your registration now. Learn to get the million dollar customer when you have the answer to the million dollar customer question!
Click on the “I’m going box” to start your registration now.
You will be able to reserve your seat to network with other authentic relationship builders. Bring plenty of business cards and brochures to share!
***ITINERARY Friday, February 23, 2018***
9:30 – INTERACTIVE WORKSHOP (we will start promptly)
11:00 – OPEN NETWORKING FOR 1 FULL HOUR
***SPEECHES MAY BE VIDEOTAPED or PHOTOGRAPHED***
Your attendance at Wisconsin Business Owners means you may be shown on tape…and you’re okay with that!
Please contact Keith or Maggie with suggestions or questions.
Our newest Sponsor, a WisOwners regular, is Jamie at http://www.TheCardcierge.com ~ offering busy professionals a convenient greeting card service to make sure they are prepared for every special occasion. Tell us what you need and we curate beautiful handmade cards to match.
Organizer, Wisconsin Business Owners
Owner, OnYourMark, LLC http://www.OnYourMark.com
Google Phone: 262-820-8201
Author of WebForging, A Practical Guide to the Art of Forging Your Web Presence http://WebForging.com This 242 page guide is written in non-geek speak especially for small business owners. Copies are available for $20 if Keith signs yours at the event!
Our focus moving forward is to extend the value of the enhanced relationships engendered in our Wisconsin Business Owners Group, in person and online. Extend the value of your deepening relationships at our LinkedIn Wisconsin Business Owners Group.