Do What Matters Most – Book Review

Do What Matters Most…I’m a self-help, self-improvement book junkie. At nine or ten years old I started with with How to Win Friends and Influence People by Dale Carnegie. By my 20s and 30s, I listened to Brian Tracy, Zig Ziglar and many others, at least fifty times per set of cassette tapes (remember those?). In my early 30s, I re-read Dale Carnegie; I re-read it again thirty years after that.

All of that history is to preface that I’m not genuinely surprised by most of the self-help/self-improvement genre anymore. That said, Do What Matters Most was a very pleasant surprise. Like a lot of great books, DWWM seemed to be a synthesis of many other great works, honestly told with a very relatable perspective. Practical, with just enough anecdotes to illustrate the practicality of the sound reasoning given and outlooks shared.

The audible version is very well narrated. I usually like to hear authors read their own work, and this one felt like I did.

I got the audible version because I was having trouble getting through the print version, for a great reason!  I found myself doing the writing exercises suggested in the print book, to the point that every time I picked up the book, I would find myself writing moments later.

My annual goal for the last 25+ years has been to read at least fifty (50) good books a year.  Just to ensure reaching my goal, I got the audible version of Do What Matter Most while only halfway through the print version. I’m about two-thirds through the print version now (still writing), and thinking about listening to the audible version again, soon.

Do What Matters Most is very good at helping the reader determine exactly *What Matters Most* to them! Family, friends, spirituality…all are just as important, if not more so, than work. The authors do a good job of getting you to really be specific about what is important – to you.  I’ve been self-employed for four decades. I have a history of workaholism, and of measuring myself on being a good provider; I find more that matters than work or amount of income now.  My work is still what I would do even if I won the lottery tomorrow, but a bit differently, after reading the book.  Do *What Matters Most* is a great primer for determining *What Matters Most* and – within each area of importance to you – a good reminder of the intrinsic value of weaving all of the relationships in your life into your life, via your calendar, in general and explicit ways.

I believe if you read or listen to the book with a view toward genuinely asking – and answering – for yourself *What Matters Most*, the authors will give you the tools to prioritize and *Do* that which matters most. Perhaps, as I have, you’ll find yourself scheduling your priorities, instead of prioritizing your schedule.

Prior to May 8, I invite and encourage you to peruse


I welcome your comments, questions and suggestions.  Please contact us with questions.  Best to callemail or visit our site for the best response.  We do invite you to engage with us on social media (just not for immediate needs).

As always, if you like, you will find us on the following social media sites, among many others:

Business by Default or Design

Robot's broken design- head disconnected.

Are you building your business and life by default or by design? Get your adjustments now.


Business: By Default or Design?

There are many Business Owners who manage their business by default instead of design and are frustrated with their business’s performance. Intentional business development increases a business’s success rate and improves its business performance. When Small Business Owners shift their business approach from default to design they feel confident and start to move their business toward excellence.

It’s only Human Nature…

I don’t know many people who like learning things that aren’t natural to them. during the past 20 years, I haven’t seen this change for Small Business Owners.

Human nature has a tendency to resist what it doesn’t like. I’ve seen this show up in many ways in businesses. Most commonly, there are business owners who don’t do their financial books, don’t build out the systems they need for their business to function appropriately, don’t do purpose-driven networking and social media, or avoid learning how to sell.

Human nature doesn’t necessarily support success – not personally nor professionally.

This is precisely why we have instruction, training, coaching, and teachers, mentors, or guides. Simply, to learn what doesn’t come naturally. Little humans, like infants and toddlers, don’t like wearing clothes; yet, we teach them to do so. Children don’t like studying; yet, we teach them. Adults don’t necessarily like schedules or commitments; yet, they adhere. Such examples demonstrate natural default versus design.

Are you Building a Business by Default or Design?

Now, this is where things get serious! I shared some examples of what the majority of Small Business Owners don’t do. These are essential activities to grow and sustain the business. Are you one of the Small Business Owners who resist?

Chances are you are resisting something and it is impeding upon your and your business’s success rate. I refer to this as default. Conversely, conducting your business by design means you are intentionally conducting business systems and activities to create the desired outcome.

Are you focusing on design?

The design focus approach is on your dream, your intentions, your plans, and your actions all working in unison to fulfill your desired outcome (intentions).

Design isn’t haphazard. Design requires Right Thoughts or a great deal of thinking to develop the vision to be a winning vision.

Your design must have a strategy, or plan, to couple Right Thoughts with Right Actions to successfully deliver the vision.

What are Right Thoughts and Right Actions?

Right Thoughts are all the thinking involved in discerning what will provide your favorable outcomes according to what you intend.

Right Actions are all the actions that align with your Right Thoughts to fulfill your intention.

CLUE: Business is a practice. You design it. If not, default it is being created. Ultimately, default creates those business monsters you’re tangling with on a daily basis.

Why is this important to know and practice?

NOTE: This is the Business Owners path…it’s similar to doctors and therapists, who have a practice and are serving their customers with the best practices they know at that given moment. Additionally, they must complete continuing education and research to stay current with the latest techniques and breakthroughs.

Doesn’t this sound similar to the dynamic business ownership of the 21st century?

Let me back up a bit…

For over a decade, I’ve been blogging about how to optimize business performance and leadership. Throughout this decade-long conversation, I’ve shared the importance of SELF-Leadership. I chose to write about it in Vol 5 of Brilliant Breakthroughs for the Small Business Owner in the #1 Bestselling Business Book Series for Small Business. I researched SELF-Leadership for over a decade – even wrote about it for my Master’s Thesis. It really boils down to (1) Identifying your Intention and (2) Defining your Action Plan to (3) Achieve Leadership Proficiency – but it isn’t about leading others. It’s about learning how to lead yourself first. This means being responsible and accountable to do and achieve what is necessary to advance. I call this our noble work.

Aligning Thoughts & Actions for a Dynamic Business Design

Let’s fast forward to March 2022. I had the opportunity to be in some particular training. Even though they don’t use these terms, I say it advances SELF-Leadership. The training and tools I’m referencing are through Becoming Your Best Global Leadership. I was surprised how they took best practices and synthesized them into one simplified process and tools to support their participants to become their best. I noticed a direct alignment between all my SELF-Leadership research and their training, which was delivered by a retired US Air Force Fighter Pilot, Rob Shallenberger.

Rob Shallenberger and his father wrote a great book, Do What Matters Most. It’s been one month since I took their training, I have two mantras running through my mind all day long, “By default or design” and “Am I doing what matters most?”

As I’m moving throughout my business day and my personal life, I continue to ask myself these questions, as if they are a guiding prompt. I invite you to do the same!

Here’s a Powerful Training for Simplifying Your Success

Wisconsin Business Owners is hosting a 1-hour training event for anyone who wants to learn how to Do What Matters Most. Our business partner, Becoming Your Best Global Leadership, will deliver their crystalized training and even ship your materials prior to the training session. I assure you, if you consistently practice their model, you will alter the trajection of your business and life.

Please take a look at this incredible training. I know your jaw will drop when you see what you get and the price point.
Here’s the link:

TIP: I strongly encourage you to register by April 20th so your materials arrive for your April 29th training.

Look forward to seeing you in the training and activation of being and doing what matters most to you – by design.


Brilliant Breakthroughs, Inc. helps Small Business Owners
Simplify Strategies & Align Actions
to further Profitability, Peace, & Potential.
Call Maggie (262) 716.7750 for YOUR No-cost Consultation

Blessings of Success to YOU ~
Maggie Mongan, CEO
Small Business Thought Leader

Brilliant Breakthroughs, Inc.
Direct Dial: 262-716-7750
LinkedIn: MaggieMongan

p.s.: Enjoy the Spring Sunshine and Shine Brightly Until Next Time!

Copyright owned by Brilliant Breakthroughs, Inc. The internet is about sharing. Please share this post in its entirety with full attribution to Thank you.

Do What Matters Most Training & Planner Package

Virtual Training, May 13th

@ 9:45 – 11am CT

Do What

Matters Most

Training &



Lead a life by design, not by default!

#1 Time Management & Leadership Training

Training Join one of the world’s leading experts on time management and leadership, Rob Shallenberger, for a power-packed virtual training that will transform how you manage your schedule, set goals, organize time, schedule priorities, balance time for health and relationships, and Do What Matters Most. This is a unique life-changing opportunity and learning experience. Rob will present the three (3) key habits that enable you to achieve 30-50% more with less stress.

Leading Tools for Real Results

Included with the live virtual training are all the tools you need to lead a life by design and successfully Do What Matters Most. This includes a signed copy of the book Do What Matters Most, a full 12-month planner, pre-week planning Chrome Extension, mini Do What Matters Most course, access to coaching recordings, and a “success rhythm” to build up your momentum and make this your best year ever.

Group Discount & Pricing

Wisconsin Business Owners has negotiated a significant group discount for this training and these resources. The live training, planner, chrome extension, and on-demand resources are $77. That’s all inclusive.

This means you’re getting an 85% discount over the $541 investment for those who purchase these resources individually outside of the group (live virtual training ($349), planner ($69), Chrome Extension ($29), coaching resources ($57), and 52-Week Success Rhythm ($37). We invite you to take advantage of this unique discount!

Group Package – What’s Included:

1-Hour Live Virtual Training (May 13th, 9:45am CT) on HOW to Do What Matters Most and Achieve 30-50% More with Less Stress

* Special Group Discount (85% off bundled price)
* Signed copy of the Book Do What Matters Most

* #1 Planner for Top Achievers

* #1 Pre-Week Planning Chrome Extension
* Free Shipping
* On-Demand Mini Course to Do What Matters Most
* Access to 4 Months Recordings of Monthly Coaching
* 52-Week Success Rhythm Program

Step 1 – Choose Your Planner Size

(When you order your planner you’re also registering for the May 13th event at the same time)

Small Planner – 6″x8″

+ Extension

The small is perfect for the compact, on-the-go achiever. This is a full 12-month planner with a weekly view and daily schedule, allowing you to see all your week at one-time while planning each day individually. Includes the Chrome Extension for pre-week planning!


INCLUDES: FREE Shipping (U.S.)

Large Planner – 8.5″x11″

+ Extension

The Large is suited for the packed schedule, executive, and those who need more real estate for their planning. This is a full 12-month planner with a weekly view and daily schedule, allowing you to see all your week at one-time while planning each day individually. Includes the Chrome Extension for pre-week planning!


INCLUDES: FREE Shipping (U.S.)

This is the worlds BEST planner because it is the only step-by-step planner to easily define your life vision (purpose & direction), clearly define your annual goals (move boulders not pebbles), and take your vision and goals into the daily and weekly level to truly do what matters most each day. With this planner, you achieve 30-50% more every day and accomplish 500-1,000 additional key action items each year. You create balance across all roles of your life. You simplify and get to what really matters. Also, with 30+ lined note pages, 65 motivation messages, productivity trackers, and performance and productivity guides, this planner is the best tool to make this your best year ever and help you become your best! Try it for yourself.

Step 2 – Get Registered

The training is May 13th, 2022 at 9:45am – 11am CT. Order your planner and register below to get the tools you need to accomplish 30-50% more with less stress and more purpose!

By Ordering Your Planner You’re Automatically Registered

What You’ll Learn:

A Simple Process to Achieve 30-50% More in Life




Lead with a Vision

The top 3% of high achievers have a written personal vision. With this planner & training, you get tools to develop a personal vision that drives your purpose, actions, and motivation.


Set Roles & Goals

With the training and planner, you’ll set, track, and achieve meaningful annual goals by role. Set goals with integrated role tracking, templates and tools that make your goals a reality. Move boulders, not pebbles.

30-50% MORE

Pre-week Plan

Learn how to organize your priorities, then prioritize your time. Accomplish 30-50% more, be organized, find balance, improve relations, be healthy, & Do What Matters Most.

The Planner, Everything Included:

  • Spiral bound to lay perfectly flat (easiest planner to write in & manage)
  • ​Full 12 Months of Fill-in PagesPlan and Organize your full year, all at your fingertips
  • ​​Monthly Strategy Page – Preview each month, see and plan for the big picture
  • ​Pre-week Planning Weekly Guide – Use this guide on your weekly calendar to schedules priorities first, and then prioritize your schedule
  • Weekly View & Daily Schedule – View your whole week in one glance while planning each day individually (best of both worlds)
  • Daily Schedule & To Do List – Plan, schedule, & track each day’s tasks, appointments, and priorities
  • ​65 Inspirational Quotes – Stay motivated and inspired to Become Your Best
  • ​Weekly Productivity Tracker – Measure, track, & improve each week’s productivity
  • ​30-Page Notes & Thoughts Section – Capture important notes and record your ideas
  • ​2022 Monthly Preview – Manage and stay on top of each day of 2022 with this preview
  • ​2021 / 2022 2-Year Preview Page – See every day on one page for the next two years

Plus the COMPLETE set of Guides:

  • ​Introduction & Quickstart Guide to jump start your peak performance & success
  • Performance vs Productivity Guide to help you measure and track your growth; performance increases with measured and tracked
  • Do What matters Most Guide to accomplish more & live more, but with less stress, learn to focus on Doing What Matters Most
  • ​Personal Vision Guide, Example, & Template – lead life by design, not by default; Develop your person vision
  • ​Annual Goals (Roles & Goals) Guide, Example, & Template – Set and accomplish your goals; integrated tools and tracking included
  • ​Pre-Week Planning Guide & Tutorial to start accomplishing 30-50% more every week (equals 500+ more accomplishments for the upcoming year)
  • ​6-Step Process Guide – Solve your biggest problems, seize the best opportunities; this is the template and guide

PLUS: FREE Shipping (U.S.)


The Success Rhythm is a made-for-you, easy-to-use process to apply the 12-principles of highly successful leaders on a weekly and daily basis without any extra work on your end. This process let’s you shape your life and live it by design. It includes a weekly kick-off with a focus for the week, daily inspiration, tips and suggestions to be “your very best,” and a debrief at the end of each week.

Order Your Planner & Get Registered

Let us know where to ship your planner below and you will automatically be registered for the May 13th Event!

PLUS: FREE Shipping (U.S.)

Brought to you by Wisconsin Business Owners, in partnership with

Becoming Your Best

Brilliant Breakthroughs for the Small Business Owner, Vol. 5, Release Day!

Book image of Brilliant Breakthroughs for the Small Business Owner: Fresh Perspectives on Profitability, People, Productivity, & Finding Peace in BusinessWisconsin Business Owners Co-Organizer Maggie Mongan is an author of this brilliant #1 Bestselling Small Business Book Series: “Brilliant Breakthroughs for the Small Business Owner: Fresh Perspectives on Profitability, People, Productivity, and Finding Peace in Your Business – Vol 5″ with 9 other Brilliant Practicing ExpertsTM who serve the Small Business Sector.  A number of authors are also members and speaker alumni of Wisconsin Business Owners.

Our aim is to get this book into the hands of as many small business owners and entrepreneurs as possible in 2021. We’re also aiming to become a #1 International Bestseller. We appreciate your support to help make these goals and impact a reality!

This book dives into fresh perspectives AND best practices that work and deliver results to improve business performance and create a winning culture to support success. You learn the wisdom of 10 Experts to win BIG at small business in the 21st century. We’ve joined together to support Small Business Owners step into their success!

Can you please help share the following good news with all Small Business Owners?  

On Wed, Nov 10th, the digital book (EBook) is for only 99 cents to thank you and anyone you share this with, for your support! This can be read on any device. 

Timing is everything! Click here to get your 99 cent eBook copy on Nov 10th:

Thank you for taking action to help your business shine brightly!

Maggie Mongan and Vol 5 Authoring Team

Rev. Maggie Mongan, CEO Brilliant Breakthroughs, Inc.
Small Business Thought Leader & #1 International Bestselling Business Author
Dial: 262.716.7750
Click here to schedule business conversation with Maggie


Thanks for providing easy to follow content for this post, Maggie!

Everyone – get your copy of Brilliant Breakthroughs for the Small Business Owner: Fresh Perspectives on Profitability, People, Productivity, & Finding Peace in Business – Volume 5 – today!  On sale now at     99 cents – today only!

Congratulations to the Brilliant Breakthroughs for the Small Business Owner: Fresh Perspectives on Profitability, People, Productivity, & Finding Peace in Business – Volume 5 – Authors!
Keith Klein

Organizer, Wisconsin Business Owners
Founder & CEO, OnYourMark, LLC

We welcome your comments, questions and suggestions.  Please contact us with questions.  Best to callemail or visit our site for the best response.  We do invite you to engage with us on social media (just not for immediate needs).

As always, if you like, you will find us on the following social media sites, among many others:
Twitter is a project of OnYourMark, LLC


Create Stronger Networking Connections

Be Prepared to create stronger networking connections.  Be Prepared is not just the Boy Scout motto.  It’s the way to get the most out of your networking efforts.

Whether you aim to do personal or professional networking, is a great site for enlarging your network.   Here we’ll share a couple of tips to use at and other networking sites to help you make stronger networking connections.

Before you go to your networking event or Meetup, take a look at who else will be there.  At meetup, just click on their names and you’ll be taken to the profiles of attendees.  Make a list of two or three (or more) who you’d like to meet.  Have a question or two in mind for when you meet them.  Include “I noticed on your Member profile that your ideal prospect is “X” – can you tell me more about that?  Or, your profile says you’re also a Member of “X” groups; how do you like them?

The first time I shared this tip with a member of Wisconsin Business Owners, just before a Meetup, she was looking at the list of attendees online and exclaimed, “Welcome, Theresa” as the new member who’d registered walked through the door.  Theresa was pleasantly surprised to be so warmly greeted by name, and a light bulb clicked on for the member who greeted Theresa.  Both got off to a strong start for the day.

Of course, if you want to be recognized, do your profile with a picture of you.  This allows everyone to learn more about you and your business before and between meetups.  We have a 5-minute video for doing your Wisconsin Business Owners Meetup Member Profile at

A few of our Members, great advocates of helping others create stronger networking connections

Jamie Shibley
Wisconsin Business Owners sponsor, Jamie Shibley advocating for stronger business connections and stronger networking connectionsJamie is the owner of The Expressory.  See her video at her page here…a clear expression of the importance of a personal touch!

Stacy Kaat
Former Organizer and long-time member of Wisconsin Business Owners, Stacy helps people with pictures at Stacy Kaat Photography.

Bill Sargent
Long-time regular, Bill Sargent is also a photographer, specializing in natural light photography (among many other things!).  View portrait samples here.

There are a number of ways to create personalized, memorable and stronger networking connections.  Ninety percent of success is showing up.  Ninety percent of the remainder is your attitude once you show up!

5 ways to create stronger networking connections

From TED at Work:

In a tech-obsessed culture, it can be difficult to build genuine relationships with people, especially in the workplace. Robert Reffkin shares his tips and tricks for establishing authentic connections on the job.

Robert Reffkin is on a mission to help everyone find their place in the world.

Why you should listen

Robert Reffkin was inspired to enter the world of real estate by his mother, Ruth, a longtime agent who now proudly works at Compass, the real estate company Reffkin cofounded in 2012. After completing a bachelor’s at Columbia University in less than three years, Reffkin worked at McKinsey, Goldman Sachs and as a Fellow in the White House before returning to Columbia for his MBA. He ran 50 marathons in 50 states to raise $1 million dollars for charities — including for New York Needs You, the non-profit he founded to serve young people living below the poverty line who are the first in their families to go to college. Reffkin lives in Tribeca with his wife Benis and their three children.

Constructive Criticism Equals Straight Talk

Straight talk – constructive criticism – is welcome in the workplace and as a volunteer.  As a matter of giving back, I did some community service organization volunteering.  As my kids were growing up I did a fair share of volunteering.  For my kids, whether for Scouts, Basketball, Baseball, Football or family outings, I figured that volunteering was a way to force myself to do the things with my kids that I wanted to do anyhow.

Whether as an employer, or a volunteer, a pet peeve of mine is the person who says, “someone, they asked me not to say who, didn’t like “x”.”   The peeve is not with the messenger.  My automatic responses are generally 1) what do you think? and 2) tell them if they have a concern, they should share it with me.  I welcome constructive criticism.  The way to deal with concerns is to make them explicit, to examine them, and to find resolution.

That matter of fact approach isn’t cold.  It’s realistic.  Complaining to someone who is not in a position to change what you’re complaining about is just complaining.  Complaining to someone who is in a position to change what you’re complaining about – in as positive a manner as you can muster – is constructive criticism.  Complaining in hopes of  changing outcomes is the mature, thoughtful approach to take, in my opinion.

I was reminded of my pet peeve about (the lack of) constructive criticism when I saw the following TED for Work talk, The Secret to Giving Great Feedback.



Humans have been coming up with ways to give constructive criticism for centuries, but somehow we’re still pretty terrible at it. Cognitive psychologist LeeAnn Renniger shares a scientifically proven method for giving effective feedback.

As one of the Organizers of Wisconsin Business Owners, I welcome your constructive criticism.  Use our contact page or call me…preferably after you’ve viewed the video above.

Keith Klein

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