About Dave Wallace & Bay Ridge Consulting Group, LLC: Business to Business sales is more complex than ever. Small businesses that understand who their ideal customer is and focus their energy on only those customers will increase their average sale size, decrease the length of their sales cycle, and increase their pipeline close rate. Translation: they increase revenue. Using proven processes and methods, along with 40 years' experience in business development, Bay Ridge Consulting Group helps small businesses improve their sales effectiveness and efficiency so they can find, close, serve, retain, and expand their ideal customers. We help your sales team become sales superstars.